From Consent to Copyrights: How to Avoid Legal Pitfalls in Your Digital Marketing

Date: 
08/29/18
Location: 
GMA, 225 Commerce Place, Greensboro
Registration begins at: 
11:15 am

Presented by: Will Quick and Amanda Whorton, Brooks Pierce

In this session, we will follow an average, everyday business owner as he makes a series of legal missteps in the digital marketing world. In a single day - and without even knowing it - our hero is sending text messages to customers without their consent, violating online contest rules, using social media images without permission, flaunting copyright and advertising rules, and ignoring data privacy laws. That adds up to a lot of liability, and our hero doesn't want to hear about it because he has a business to run! But we'll help him learn how some small changes to his marketing practices can avoid costly demand letters, high-profile liability, and reputational harm.

 

This session is for all skill levels. Seminars are free to all employees of GMA member companies. Lunch is provided.

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